From NAHB - The Do's & Don't's of Internet Marketing

Thought you might find this interesting reading.

Following are some excerpts the current issue of the NAHB's IDEAS Sales + Marketing cover story on the Do's & Don't of Internet Marketing. By Scott Huber

• 1/3 of home buyers used the Internet as the FIRST step in the home buying process.

• 87% of all home buyers and 94% of buyers aged 25 to 44 years used the internet to search for homes.
(Source: NAR Profile of Home Buyers and Sellers 2008 study. Nov. 2008)

DON'T - Buy Web traffic with Traditional media.
While you need to put your web address in all of your marketing materials, some marketing directors tell me this is a strategy in driving traffic to their Website. Another example is the spike in Web traffic after a full-page ad runs in the Sunday real estate section. How much did that traffic cost? Break down the math. You can buy clicks on Google for $1 to $4 each. What if you $10,000 on that ad and had only 1,000 visitors? That is $10 CPC. Buying web traffic using traditional media is costly, ineffective, and hard to quantify.

DON'T - Do Social Media When You Can't Do The Basics.
No Doubt about it, social media marketing is the hot new thing. It can help generate buzz about a community or your product, but it takes someone on your staff's time to constantly manage it. If your website can't take advantage of the traffic it receives, and if you can't measure results of your efforts, take a pass on social media right now and focus on the basics. (More on Social Network Marketing below....)

Internet Marketing is the present and the future.Focus on making an effective Website and measure the results. It will be the foundation of your business, and will give you excellent returns for years to come. You'll wonder why you didn't do it sooner.

Pick up the latest issue for the full article: http://www.nahb.org/generic.aspx?genericContentID=98051

For more information on how BORCZ:DIXON can help your business with internet marketing, click here: http://www.borczdixon.com/

VOTE for Caitlin Kinney on SYTYCD

Her name is Caitlin Kinney and she's a Top 20 finalist on Fox TV's "So You Think You Can Dance".

An now she needs YOUR VOTE!

So far, she has made it through the panel of judges and now the contestants ONLY advance based on the number of votes they receive from you, your friends and family. So please watch each week and VOTE immediately following the show on Wednesday night.

Shows air Wednesdays (8:00-10:00 PM ET/PT), and weekly results shows will air on Thursdays (9:00-10:00 PM ET/PT).

Some notes on voting:
1. Vote by phone only (you must call). The show does not handle text voting like other programs.
2. There is no indication that you are limited to any number of votes. So vote as much as you can!
3. Voting begins immediately after the show (10pm ET) and last for 2 hours only!

Link to voting rules FAQs
http://fox.com/blogs/dance/2009/05/22/voting-faq

As talented as Caitlin is, she will only advance based on the votes she receives. So please FORWARD THIS MESSAGE to all of your friends and family and help spread the word.

To follow Caitlin's journey, visit her website at: http://www.caitlinkinney.com
(We created the website and are instigating a viral marketing campaign, which means we need you to forward this info to everyone!)
Thanks for your support and enjoy the show.

SNM All The Buzz

How do I create buzz about my product, business or service via SNM (Social Network Marketing)?
Simple answer: YOU don't.

The very nature of Social Network Marketing (SNM) is based on cohesion NOT coercion.

When people willingly generate a collective interest in your product, business or service they will perpetuate that message (good or bad). That is the basis of viral marketing.

Coercion is just the opposite — persuading an unwilling party to act. That is the role of traditional advertising (broadcast, print, or online).

When considering SNM for your business, product or service, the question you should be asking is "How do I encourage people to willingly promote my products and services?

Another simple answer: Make sure your product or service is so unique people want to share it with others.

If you don't think your products or services are unique enough, don't bother with SNM. It won't work.

Consider this: SNM is a giant cocktail party. Is your product or service that guy everyone is gathering around, laughing with and can't get enough of? Or, are you the guy in the corner talking to yourself and eating all the finger food?

Want to know which "guy" you are? Do you need coercion or can you create cohesion?
Check out http://www.borczdixon.com and contact us to find out before you invest a lot of time and money.