How do I create buzz about my product, business or service via SNM (Social Network Marketing)?
Simple answer: YOU don't.
The very nature of Social Network Marketing (SNM) is based on cohesion NOT coercion.
When people willingly generate a collective interest in your product, business or service they will perpetuate that message (good or bad). That is the basis of viral marketing.
Coercion is just the opposite — persuading an unwilling party to act. That is the role of traditional advertising (broadcast, print, or online).
When considering SNM for your business, product or service, the question you should be asking is "How do I encourage people to willingly promote my products and services?
Another simple answer: Make sure your product or service is so unique people want to share it with others.
If you don't think your products or services are unique enough, don't bother with SNM. It won't work.
Consider this: SNM is a giant cocktail party. Is your product or service that guy everyone is gathering around, laughing with and can't get enough of? Or, are you the guy in the corner talking to yourself and eating all the finger food?
Want to know which "guy" you are? Do you need coercion or can you create cohesion?
Check out http://www.borczdixon.com and contact us to find out before you invest a lot of time and money.
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